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Social media inspires new lead generation tool
This article originally appeared on The Adviser. Brokers could experience an increase in customer referrals and sales thanks to a new social media platform. Recomazing is a free website that enables...
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Tech expert cautions brokers on app development
This article originally appeared on The Adviser. One tech expert has cautioned brokers about using the wrong type of technology to build their business. Brett Spencer, group executive of mortgages at...
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Broker writes $11.2m in five months, thanks to LinkedIn
This article originally appeared on The Adviser One young finance broker is using social media so effectively he is winning millions of dollars in business. Glynn Bruce from Chifley Securities said he...
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Creating compelling content
Developing compelling content is the foundation to any successful digital marketing strategy. To attract new clients, you need consistent high-quality content that positions you as a thought leader,...
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The (non-tech savvy) guide to digital success
Is your brokerage riding the social media wave to success? Or is the fax machine the most modern thing in the office? Move your business into the 21st century with this must-read guide to all things...
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The Y Factor
They’re your new generation of customers. It’s the much-maligned Gen Ys and they’re arguably shrewder, better educated and more savvy than any customer you’ve experienced before. Here’s how to attract...
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LinkedIn is king for referrals and leads
A digital marketing expert believes brokers should focus on LinkedIn as their social media platform of choice if they want to generate more referrals and leads. Bluewire Media founder Adam Franklin...
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Uncrowded marketplace waiting for brokers to claim
Very few brokers are taking advantage of a “mind-blowingly” inexpensive lead generation tool, a digital marketing expert has revealed. Tim Reid, founder and host of the podcast show Small Business Big...
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Google-Twitter deal opens up new lead generation opportunities
Brokers who commit to Twitter are in pole position to benefit from a massive new technology partnership. Since late May, Google has started including tweets in its search results, which would mean...
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